By Gbenga Bada/ THE NATION
AYRA Starr, the 19-year-old songstress on Don Jazzy’s Mavins record has gotten the attention of one of the leading global streaming platforms, Spotify.
The streaming platform has announced its decision to celebrate Ayra Starr through the Spotify Equal music programme as the Equal Africa Artist of the Month.
This announcement comes off the back of Ayra’s popularity and fame since the release of her smash hit, Bloody Samaritan, from her debut studio album ‘’19 and Dangerous.”
“Our aim with the Equal programme is to create a space on the platform that allows us to solely amplify the work of female creators,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu. “Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres. She possesses the boldness and swagger that we’re used to seeing from pop artists but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through Equal.”
Ayra welcomed the acknowledgment saying, ‘’It feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age. I’m grateful to Spotify Equal for this feature that shines a light on women in a male-dominated industry. It makes me feel seen, and I’m sure it’s done so for everyone who has been featured before me.”